Nielsen Insights Report describes jazz fans…“… have a taste for the good life. These listeners are travelers, with a preference for high-end hotel chains, and a higher propensity to fly domestically on most major airlines in the past 12 months relative to other music listeners.
They’re also fashionistas and are considerably more likely to buy designer jeans and shop at high-end department stores than other music listeners. When it comes to cars, this group ranks foreign car manufacturers highly and is more likely than others to shop for foreign made cars. Alcoholic beverages were also a favorite, with above-average usage across all types of liquor, craft and imported beer.” Our local patrons are college graduates with 45% being professionals and homeowners, and more than 58% are people of color with a median income of $60,000.